Middle East learns about Aussie technology

Australian Innovative Systems (AIS) CEO Elena Gosse delivering a presentation during The Leisure Show at the Dubai World Trade Centre

Australian Innovative Systems (AIS) CEO Elena Gosse says her trip to Dubai has strengthened the company’s regional business connections and generated more potential export opportunities for Australian water disinfection products.

AIS was the only representative from Australia’s water disinfection industry exhibiting at The Leisure Show at the Dubai World Trade Centre as part of its commitment to showcasing Australian technology and promoting industry and consumer education.

Additionally, Gosse made a special presentation as part of the event’s swimming pool and spa conference, in which she highlighted the safety and other benefits of electrolysis over conventional chlorine dosing.

Gosse says that while AIS exports to more than 50 countries worldwide and already has some of its systems operating in the Middle East, The Leisure Show offered a terrific opportunity to grow AIS’ business further and bolster Australian export markets.

“This was a significant event for AIS to attend and reinforces the global direction of our company to focus on our core offer of designing and manufacturing quality water disinfection technology while collaborating with other industry professionals as required.

“For over 25 years we’ve produced quality, salt, mineral and freshwater chlorine generators and this is what has cemented our reputation globally. We’ve seen other companies try and diversify with poor quality products which has only damaged the industry’s reputation in the marketplace” she says.

Potential for Australian industry

She says the strong interest in their products from the Middle East and North Africa region (MENA) proves there are opportunities to further grow the total Australian water disinfection and pool industry business by providing products that are simple to use, effective and of the highest quality.

She says a wide range of industry professionals attended her presentation and visited the AIS stand at The Leisure Show, including engineers, specifiers, pool maintenance contractors, pool builders and architects.

The Leisure Show was attended by more than more than 5000 industry professionals including 150 international suppliers.

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