Aquatics and Commercial

Australian Swim Schools Association announces line-up for 2022 National Conference

April 5, 2022

The Australian Swim Schools Association (ASSA) has announced the line-up of speakers for its National Conference, held as part of SPLASH! Week, from June 21 to June 23, 2022.

The conference aims to RE:CONNECT with everyone face-to-face, and the quality line-up aims to expand knowledge and RE:SPARK your creativity, RE:INSPIRE to dream big, and challenge you to take your team and business to the next level.

The presenters include:

Dr Liam Mayo, CEO, author and public speaker who specialises in helping people, governments and businesses to navigate transformational change.  During his time on the frontline of the global refugee crisis Liam used his proven fast trust methodologies to cut through divisive cultures and unite people toward a shared vision of the future. He is best known for leading teams through significant uncertainty, advising to the United Nation Human Rights Commission, the International Organisation for Migration as well as the Department of Immigration Papua New Guinea.

An international award-winning futurist, Mayo is passionate about growing leaders who not only understand how culture influences the way we think about the future, but use culture to unify and drive successful teams.

Speaker topics are Strategy – Beyond Change Management; and Fast Trust: Leadership for a new culture.

The Brand Navigator, Lauren Clemett is an international award-winning neurobranding expert.

Told as a child that she had wordblindness and would never be able to read or write properly, she went on to become a five-time best selling author and multiple international award winner, using her dyslexia as her greatest asset – helping others understand how the brain sees brands.

She has worked at leading advertising agencies and in brand management for more than 30 years, helping launch hundreds of global brands and appearing in worldwide media, on podcasts, summits and stages as the sought-after branding specialist.

Clemett shares how to overcome and overwhelm; get a clear direction to market and promote professional and business services; and to stand out from the crowd as well-known, well-paid and wanted brands.

Theo Millward, MD of Swimtime, is a graduate of Lancaster University with a BBA in Management and has experience in IT consultancy at IBM, and finance at Grant Thornton. Millward has five years senior industry experience at the UK Swimming Teachers Association being the architect of unprecedented growth and innovation. In 2016, Millward took the opportunity to purchase the UK’s largest independent, award winning swim school, Swimtime, which teaches 20,000 children a week in hundreds of sites across the UK.

Since the change in ownership, Swimtime has seen a surge in growth, the relaunch of the brand and the deployment of a ground-breaking management system that brings cutting-edge digitisation to the business. In recognition of this steep change in growth, in 2018 Theo was a finalist in the prestigious Great British Entrepreneur Awards for Scale Up, recognising high growth businesses. Outside of Swimtime, Millward founded Stagetime, which runs performing arts classes for children, and the Youth Leisure Company which aims to totally reimagine childcare in the UK by focussing on health and wellbeing through sport and the arts.

Other presenters include:

  • Lindsay McGrath, CEO of SPASA Australia & New Zealand
  • Emma & Laurie Lawrence from the Laurie Lawrence Swim School
  • Beth Lewty from Synx
  • Duane Slabbert from BrandServe
  • David Gorman from SwimJim USA

Register through the SPLASH! Expo portal.



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