Better marketing by hitting hot buttons
A hot button refers to an emotional “pain point” or “pleasure point” that means a lot to your audience - that is, your target market.
Category
Tips and advice
SPLASH! 2020 Call for Papers extended
SPLASH! is inviting speaker submissions for presentations as part of the education program for SPLASH! 2020.
QuickLinks for SPLASH! edition 126
Helpful links for more information on stories in SPLASH! edition 126.
Chemistry tip: Understanding ORP
By David Lloyd Oxidation Reduction Potential (ORP) measures the true efficacy of the oxidisers present in the water in millivolts. An ORP reading of 700mV...
QuickLinks for SPLASH! edition 125
Helpful links for more information on stories in SPLASH! edition 125 Links for more information regarding correct pay rates for the industry. AB Phillips: www.abphillips.com.au...
Chemical tip: the effects of pH on chlorine
pH is probably the most important factor to be considered when balancing swimming pool water, but many pool operators do not fully grasp the importance...
QuickLinks for SPLASH! edition 124
Helpful links for more information on stories in SPLASH! edition 124.
Electrical spa safety update
Over the coming months a number of spa specific or little known Australian Standard requirements will be addressed. Some of these are voluntary “best practice”,...
Australian small businesses targeted by email scammers
Australian businesses reported more than 5800 scams with losses exceeding $7.2 million in 2018, a 53 per cent increase compared to 2017, according to the...
QuickLinks for SPLASH! edition 123
Easy links for quick information from edition 123 of SPLASH!
Preventing unintended chemical injection
In light of recent incidents relating to chemical dosing we are presenting this video. While the incidents did not relate to chemical injection failures, it...
Spa tip: October is spa heater element month
Every October more than double the elements are sold compared to any other month.
How pool and spa retailers can use advertising...
Too many small business owners - including pool and spa retailers - sit behind the counter waiting for customers to come to them – they...
Spa Tech Tip: Modernising older spas
While pumps, blowers and lighting can mostly be re-used, many older spas have discontinued control systems, meaning a repair will require wholesale replacement of the...
Keep the pool and spa dollars ticking over...
Most pool shops now sell a winteriser product or program. As popular as winterising programs are, essentially what you are doing is telling the pool...
Preventing boatmen bugs and water beetles in swimming...
Following recent reports of a resurgence of small brown bugs in swimming pools, we are reprising this article on water beetles. These bugs are commonly called...