Aquatics and Commercial

Fluidra and Zodiac close merger

July 4, 2018
Fluidra executive chairman Eloi Planes and CEO Bruce Brooks

Fluidra and Zodiac have closed their overall merger, announced in November 2017.

The combined company now has 5500 employees, a portfolio of highly recognised brands and a presence in more than 45 countries.

The new company will keep the Fluidra name and remain listed on the Spanish stock exchange. The mergers on a local level in the different countries will be made gradually, making the maximum effort to transfer to each client the advantages of this merger.

Fluidra will maintain its global headquarters in Sabadell (Barcelona), Spain and North American headquarters in Vista (San Diego), California. Fluidra executive president Eloi Planes will remain executive chairman of its board of directors, and former Zodiac CEO Bruce Brooks will serve as the company’s CEO.

Divesting robot division

As part of the European Commission approval of the transaction, Fluidra will divest its Aquatron unit, the Israeli manufacturer of robotic pool cleaners with distribution primarily in Europe.

Nevertheless Fluidra will maintain strong global presence across the automatic pool cleaning category, which includes pressure, suction and robotic pool cleaners. Aquatron will continue to serve its customers in a normal way as a leading supplier of robotic pool cleaners.

“The successful completion of our merger with Zodiac positions us as a leader in the global pool industry,” says Eloi Planes.

“Together, we have the most widely recognised brands, a broad portfolio of innovative products and solutions, and a strong financial position to create significant value for all of our stakeholders – customers, shareholders and employees. Our future is very bright.”

Bruce Brooks says he is looking forward to working with the team to create an organisation that stands apart from the pack.

“We will be guided by clear values, focused on exceeding our customers’ needs and driven to solve challenges through useful innovation”, says Brooks. “All in an effort to keep on adding value to our customers’ businesses.”

Fluidra is the parent of company of AstralPool.

Australian and New Zealand regulators have approved the merger.


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