The weather was hot in the lead-up to the recent Melbourne Pool & Spa + Outdoor Living Expo, leading to an influx of eager consumers.
SPASA Victoria CEO Chris Samartzis says a record spend on TV, radio, billboards, digital, social and print ensured that everyone in Victoria knew this event was on.
“Consumer engagement was the focus and this expo delivered in spades,” he says. “Exhibitors were kept busy by consumers who were hungry for everything on offer. Exhibitors were wowed by the quality consumer leads received this year.”
The feature show garden, designed and built by Urban Horticultural Solutions, was a centrepiece of the show, and was a standout amongst many quality stands. The garden demonstrated how to incorporate clever design ideas with optimum use of space.
“We were fortunate to have some exceptional stands built by our members and this made the consumer experience much more engaging,” says Samartzis. “It is easy to see the correlation between a beautifully designed and presented exhibitor stand and the number of consumers milling around and engaging with the exhibitor.”
The next Victorian expo will be the Spa & Pool + Backyard & Garden Show on August 8 and 9, 2020.