Aquatics and Commercial

India making Waves with new pool magazine

October 5, 2010

The Indian swimming pool industry’s rise has been given another boost with the launch of a swimming pool title, Waves.

There is great potential on the subcontinent, with an estimated 300 million people in the new middle class.

Waves is published by Media One Group, an Indo-American joint venture. The magazine will publish six issues per year and is ostensibly a B2B publication targeting architects, designers and builders, but is also hoping to attract a secondary consumer readership.

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