Established in 1990, Austrian business BWT acquired Israeli pool robot manufacturer Aquatron in 2019, a company that has been making pool robots for 25 years and is recognised as one of the leading global pool robot manufacturers.
BWT CEO Andreas Weissenbacher says the collaboration with Lincoln is an exciting opportunity for expansion and entry into the Australian market with their new range of robotic cleaners.
He says their research identified Lincoln as a leading pool product distribution company with an international reputation for distributing and promoting quality products.
“This was supported with outstanding logistics, customer service and technical advice, which is an excellent fit with BWT’s reputation in the European market,” he says.
Long term future
CEO and owner of Lincoln Pool Equipment, Lindsay Hartshorne, says he and his team are enthusiastically looking forward to a successful, long term relationship with BWT.
“The product and marketing support provided by BWT is exceptional and the planned promotional activity to establish the brand in Australia would include BWT’s Formula One sponsorship, with opportunities for robot resellers and consumers to attend the Formula One Australian Grand Prix in Melbourne each year.”
The range of robots to be released will include an entry level floor only model (B100), two floor wall and waterline models (D200) one with an app (D300) and a professional model for pool builders with floor, wall and waterline plus an app (P600). All models will have ultra-fine 4D filters consisting of elastic 3D microfibre loops.
Lincoln Pool Equipment was established in Victoria in 1974 and has been owned by Lindsay Hartshorne since 2002. During that time it has grown substantially and now has branches in Queensland, NSW and Victoria. It is recognised as a leading distributor of OEM equipment and has one of the largest ranges of spare parts available in Australia.
BWT’s tag line of “For You and Planet Blue” expresses its mission to take ecological, economic and social responsibility, to provide to its partners the best products, systems, technologies and services in all areas of water treatment and pool equipment, while simultaneously contributing valuably to preserve global resources.
CAPTION: BWT has gained considerable exposure through their Formula One sponsorship, which also will enable local resellers and consumers to attend the Australian Grand Prix