Four major partnerships have already been secured for Australia’s first TV series featuring the nation’s Best Pools.
Aqua Technics, Davey Water Products, Maytronics and Polaris Soft Close Hinge have confirmed major sponsorship slots – an indication of market confidence and that industry is keen to connect with the B2C market, gain national exposure and quality content through mainstream media.
This highly anticipated series will shine a light on the swimming pool and spa industry in a similar way to popular home improvement shows highlighting the renovation sector.
Scheduled to air early 2022 on the Nine Network, Best Pools is a joint production between SPASA Australia and Northlight Productions – producers of successful lifestyle show Open Homes Australia. Due to start filming in December, each episode features a collection of the best pools and spas taking the viewer on a journey from concept to completion with design and maintenance tips from industry professionals.
Featuring 10 episodes and giving viewers the opportunity to vote for their favourite pools, the program is designed to provide inspiration, feature new technologies and promote the backyard staycation movement.
A word from the sponsors
David Dean, marketing manager at Maytronics, says that Maytronics Australia has always pivoted its leading marketing strategy towards the consumer and is excited to be a major sponsor in the brand-new TV series, Best Pools.
“The series has so much synergy with what Maytronics are already doing across TV, digital and social media investments – we couldn’t wait to jump on board,” he says.
Lynley Papineau, managing director at Aqua Technics Pools, says they are focussed on building the best fibreglass pool on the market.
“Through the initiative of SPASA Australia we are now able to showcase those pools on the new program Best Pools and are proud to be a major sponsor,” she says.
“A swimming pool brings the family together to create fun times and great memories. This has never been more important over the past 18 months during covid when we have seen many families enduring long lockdowns and home schooling – and the backyard pool has been the release valve to burn some energy for the kids.
“The pool has now become so much more to the family and is really an extension of the home from inside to out. Best Pools gives us the opportunity to provide ideas and inspiration through the stories of our customers who have created their dream pool and outdoor living space.”
“We are going to travel around the country from Queensland to Sydney, down to Victoria and then across to South Australia and Western Australia featuring Aqua Technics Pools and many stunning backyard transformations. We will even head out to the country to unveil some hidden gems on rural properties,” Papineau says.
Shawn Scurrah says Davey Water Products is excited to be involved with a program that will connect their iconic Australian brand to consumers.
“We jumped at the chance to be involved, and it reinforces our realignment/refocus into the Pool Channel.”
Nathan Ungaro, international sales and marketing manager at Polaris Soft Close Hinge says that for several years they had been contemplating the next strategy in their brand’s evolution.
“We need to create awareness of the most critical part of any glass pool fence,” says Ungaro. “Namely, the gate unit. Increasingly the Australian market understands the importance of this vital decision and that it is fundamental to improving the overall safety of Australian pool fencing.
“With the exponential increase we see in the home renovation market over the past two years – in particular in pool construction and refurbishments – Best Pools was a logical and timely vehicle to deliver Polaris Soft Close Hinge’s message to a national television audience.”
The first of its kind, Best Pools really is going to be a must watch for anyone considering buying a swimming pool.