SPASA Australia has launched a new pool and spa consumer show – the Pool & Spa Outdoor Living Sale, to be held at the Melbourne Showgrounds on July 24 and 25, 2021.
CEO Lindsay McGrath says the new show fits with SPASA Australia’s objectives of continuing to promote and grow the pool industry, and that the decision was based on industry and member feedback that they needed to deliver an expo in Victoria for the growing membership base.
“We saw the opportunity in moving from a city location to the showgrounds,” he says.
“We know consumers who want to purchase a pool or spa see this style of expo as a destination, with a variety of transport options including car parking space.”
Located just seven kilometres from Melbourne CBD and 15 minutes from Melbourne Airport, Melbourne Showgrounds is easily accessible by car and public transport including bus, tram and train.
“This model worked very well when we moved the Sydney show to Rosehill Gardens – as do the other pool and spa consumer expos held at showgrounds including the shows in New Zealand, South Australia, Western Australia and Queensland.”
He says that the added value is that the saving on site costs can be translated into increased media placement while also saving on exhibition costs for the exhibitors.
He adds that the following summer should also be exciting as they have big plans for a summer event in 2022.
“These events allow us to engage with our Victorian members to look at new ways of reaching more consumers to purchase more pools and spas,” he says.
IMAGE: The SPASA Australia NSW consumer show held at Rosehill Gardens