Daisy Pool Covers has been running a photo competition called the BestPhotoBomb Challenge, with the monthly winner getting a Megaboom waterproof speaker and $500 worth of pool supplies.
Retailers are using the competition to engage with their customers.
Andrew Clubb (store manager of Splash’s Pools on the NSW Central Coast) says the Daisy BestPhotoBomb Challenge was a great promotion.
“It created some excitement for our customers and it was excellent to see one of our customers take out the prize this year!
“Daisy contacted us to let us know that one of our customers was the November winner. We were obviously excited! Daisy then organised for the winner to be presented with their prize in our store and for photos to be taken. The photos were used to advertise not only the promotion, but our store too. They went up on the Daisy website and were placed all over Facebook for some great PR for our store.”
The December winners, Anita and Clint Andrews from WA were also very excited with the win and keen to use their $500 credit at Pool Logic, Malaga.
Pamela Shephard, owner/manager of Pool Logic says that the promotional material supplied by Daisy made it easy for her staff to tell customers about the competition when they came in for water testing.
Even though Pool Logic promoted the competition on their Facebook page, Pamela was quite surprised by the win – as they had not met this customer before.
“It just goes to show that there is a bigger audience that we can reach to out there than the customers that we see in-store. Social media can help those new customers find you!”
The Daisy #BestPhotobomb Challenge closes on 14th February.
Check out the entries so far at http://daisypoolcovers.com.au/bestphotobomb-entries.