The Brisbane Pool Spa & Outdoor Living Expo held in May was seen as a resounding success according to organiser, Noel Gray from Australasian Exhibitions & Events (AEE).
“Following a turbulent year for exhibitions the Brisbane expo followed the recent trend of the Adelaide and Sydney expos with another exceptional result for exhibitors,” Gray says.
“From the time the doors opened visitor numbers exceeded all expectations with the busiest show in years.”
Gray says exhibitors were kept busy with many rostering on extra staff for the Sunday to cope with the demand.
“Exhibitors were unanimous in their praise for the expo with several long-term participants claiming it was the best pool show they had ever attended in Brisbane,” he says.
“A new visitor promotion campaign that focussed on the fun times, enjoyment and lasting memories a pool or spa creates for the whole family appeared to hit the mark with many people commenting they had seen extensive advertising for the show.”
He says they noticed an increase in consumers renovating and upgrading their own homes, due to record low interest rates and the fact that overseas travel is off the radar for the foreseeable future.
An exhibitor networking function that was held on Saturday directly after the show was also well attended with many continuing their celebrations well into the evening.
“We could not have been happier with the overall result and once again showed the pent-up demand from visitors, and the importance that exhibitions play in generating face to face sales and leads for exhibitors.”
He adds that AEE also manages the Pool & Spa Outdoor Living Expos in Sydney and Adelaide for SPASA Australia and has successfully held three major expos for the pool and spa industry since late March.