Residential Pools and Spas

SPASA appoints business development executive for NSW

December 1, 2020

SPASA Australia has appointed Michael Brennan as its business development executive for the New South Wales and Australian Capital Territory regions. He will be based in North Parramatta.

Brennan has more than 20 years sales and management experience in the swimming pool industry and the plumbing market, including experience with AstralPool, Insnrg and Compass Pools Sydney.

“Michael hit the ground running, utilising his wealth of experience to better serve our members on the ground in New South Wales and the ACT,” says Luke Daly, SPASA sales and marketing manager. “The addition of Michael has happened at the perfect time, as SPASA Australia continues to invest in the pool and spa industry through increasing our offerings to members.”

Brennan started in the industry in 2009 as a sales representative for AstralPool, having worked for the previous 17 years in residential and commercial plumbing.

“Up to that point my only experience with pools was swimming in them,” he says. Then Peter Wallace offered him the chance to become a NSW trade representative for AstralPool.

“I was a rep mainly for builders covering an area north of the M4 up to Port Macquarie. Then I became the branch manager at Seven Hills, which became a trade centre in about 2014 – that was a great concept, I loved it.”

He left in 2017 to work with Russell Fagan of Compass Pools Sydney, selling and commissioning pools.

“That went well, I enjoyed that for three years,” he says.

“Then Peter gave me a call again and got me back to work with him in Insnrg – there were a few other ex-AstralPool people working there too. I was doing sales and servicing from January this year, and then Luke called me in early September and I took up this opportunity with SPASA.”

His role is to grow the membership base and interact with existing members and suppliers.

“One of the things that’s struck me is that some pool builders aren’t members of SPASA but of the HIA or MBA – even though those organisations are not dedicated to the pool industry.

“It somewhat surprised me – and has given me plenty of scope to explain to them the benefits of belonging to SPASA, and helping them see the case for coming across to our industry association.”

Contact:; 0452 326 685

CAPTION: Michael Brennan


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