SPASA Australia has appointed Daena Bougoure-Latchford to the position of business development executive for the Victorian region.
Bougoure-Latchford has more than two decades experience managing customer relationships and generating sales across many different markets including the airline and beauty industries as well as the swimming pool and spa industry.
She was Maytronics account manager before progressing to development manager for the water treatment business, bringing the Mineral Swim brand to life and working closely with pool shops, builders, franchise groups and influencers across Australia.
“It was fantastic to bring a product to market that positively benefits the health and wellbeing of families,” Bougoure-Latchford says.
Luke Daly, SPASA Australia sales and marketing manager, says he is pleased to welcome Bougoure-Latchford to the team at such a critical time for the industry.
“Bringing a wealth of experience, Daena will actively support local members and industry in the Victorian region,” he says. “She is engaging and proactive, with a high level of professionalism and an eye for marketing and training.”
Her role will be to support business partners, ensuring they have the resources to grow their business across all functions.
Bougoure-Latchford can be contacted at firstname.lastname@example.org or 0452 366 856.
PASCAA completes integration with SPASA
Meanwhile, the Pool and Spa Covers Association of Australia (PASCAA) has completed the merger with the Swimming Pool and Spa Association of Australia (SPASA). The finalisation of the merger has established the Pool and Spa Covers of Australia (PASCA) advisory group.
The industry’s peak body, SPASA represents the swimming pool and spa market across Australasia, while PASCAA is a collaboration of leading Australian manufacturers and fabricators of pool and spa covers.
Since the announcement in February 2020 that the two associations intended to unify, work has undergone meet the goal to better support the present and future needs of the industry.
“SPASA actively seeks to represent and deliver benefits to all sectors of the industry in every region,” says Lindsay McGrath, SPASA CEO. “This merger another step in providing a better result for our members.”
“This group of SPASA members, like many of our advisory groups, provides specific insights and knowledge that directly contributes to policy development and advocacy programs,” says McGrath
“I see these members having the success we have seen from other advocacy groups such as fibreglass manufacture, heat pump and solar committees who have recently been involved in the initiation and updating of Australian and new standards,” he says.
Stefan Ossenberg, SPASA chairman, and Derek Prince, PASCAA vice president, jointly issued the following statement: “SPASA and PASCAA are dedicated to the service of our industry. As the aquatics industry continues to evolve, the association must keep up with the demands of members, regulators and consumers. We are excited to build a vision where we can achieve even more together.”
Prince says that PASCAA is proud to merge with the peak industry body.
“SPASA Australia set out to and has achieved their clear goals to build our national industry body and PASCAA has seen the importance of one body to unify our swimming pool industry. This merger will deliver a better outcome for the swimming pool industry and ultimately the consumer.”
SPLASH! will bring more on these stories in Edition 132 of the print and digital magazine.