Industry News

SPASA WA video urges families to connect via a swimming pool

November 28, 2016

A new consumer swimming pool television commercial laments the change in Australian family life to a situation many family members are more connected to devices than each other.

The answer, of course, is to get a swimming pool and have the whole family enjoy fun time together. This creative ad Nothing Connects Your Family Like a Pool or a Spa is airing on Channel 9 Perth commencing 11th December running through until 14th January 2017.

SPASA WA manager Bryce Steele says the membership expects SPASA to be on the front foot promoting pools and spas against the competing discretionary spend channels of caravans, boats, home extensions and overseas travel.

Have a look at the ad here and let us know what you think on Facebook.




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