SPASA Australia COO Spiros Dassakis says last weekend’s Pool Spa & Outdoor Living Expo at Rosehill Gardens exceeded all expectations with more visitors than last year, despite talk of a slowing economy and the expectation of two upcoming elections.
“We were delighted with the turnout for the event and our members were extremely happy with results from the show,” he says. “New South Wales is Australia’s largest state for everything pools and spas, and it is encouraging to see so many visitors speaking with industry experts before they splash out and commit.”
He says all 94 exhibitors reported solid leads and sales and that consumers were the ultimate beneficiaries from the revamped visitor promotion campaign. Visitors were encouraged to bring their house plans and photos for one-on-one consultations, which enabled consumers to get excellent advice while also proving very valuable in qualifying leads for post-expo inspections.
Dassakis says spa companies also had a great response, with consumers taking advantage of expo specials and viewing the many new models on show for the first time.
Poolwerx featured a pop-up store at the entrance to the expo which provided advice to new and existing pool owners about products, servicing and upgrading pools and spas.
There was a popular interactive walk-through landscape design feature co-ordinated by the Australian Institute of Landscape Design Managers (AILDM) which allowed sponsors to display their products in a real-life environment while engaging prospective customers.
The free seminars were again a highlight of the show and the A-Z of Buying a Pool or Spa session was standing room only. Other popular seminars included talks on pool design, new technology and energy savings, reflecting the consumer desire to do their research before purchase.
The next SPASA Australia Pool Spa & Outdoor Living Expo will take place at the Adelaide Showground from March 23 to 24, 2019.