The latest digital edition of SPLASH! is now live. As well as all the latest news and products, the June-July edition (SPLASH! 124) features:
The hot topic of pool heating
Izzy Grace looks at how Australian consumers are becoming more energy-conscious with their equipment purchases, with a special emphasis on the running costs associated with pool heating.
There is a new entrant in the most spectacular infinity pool in the world. Compass Pools UK plans to construct Infinity London, a 360-degree infinity pool on top of an elongated 55-storey pyramid.
Platitudes: a company-crushing killer
Brett Lloyd Abbott begins his series on company-crushing killers by outlining the marketing dangers of praising yourself too highly with non-specific platitudes, instead of looking for specific distinguishing facts.
Confidence: the essence of leadership
Ros Ronning shows that the performance as a leader is measured by how willingly others follow and details useful advice for overcoming a lack of confidence – which can be especially prevalent among women as they move into leadership roles.
Leading by example
The second bi-annual SPASA Australia National Leadership Convention will be following on from the success of the 2017 event. It will be held the Hilton Adelaide, a modern luxury venue in the heart of the South Australian capital, on Friday August 2.
Using digital tools to boost word of mouth
Tracy Hall describes how word of mouth is the primary influencer for three-quarters of consumer purchases, and shows how to capitalise on the fact through a targeted digital media strategy.
Teen helps Indigenous kids keep healthy and safe by learning to swim
An Indigenous teenager has decided to tackle the issue of water safety head-on by starting a charity to fund swimming lessons for local Aboriginal children.
The high life
An Australian pool interior finish manufacturer has helped elevate the look and feel on Bali’s largest salt chlorinated pool club by providing a custom designed white sand surface.