Industry News

Timeline of the Poolrite brand

June 2, 2018

A timeline of the ups and downs and ups again of the swimming pool brand, Poolrite.

Poolrite founded by Peter Wolpert in western Sydney
Becomes part of the listed company GWA Group, along with Caroma, Sebel and Rover
Poolrite purchased by Ross Palmer’s Palmer Group from GWA
Relocates manufacturing to Brisbane
Palmer becomes more actively involved in running the company
Magnapool launched in Australia
Magnapool launched into Europe, head office set up near Lyon
July 2012
Palmer calls for investment in Poolrite
October 2012
Poolrite licenses manufacturing rights to Evolve
October 2012
Voluntary administrators called instaff upset they hadn’t been paid
October 2012
Ex-staff band together to put in an unsuccessful bid for Poolrite
December 2012
A manufacturer – widely thought to be AstralPool Australia – seems likely to buy Poolrite
January 2013
Administrators confirm interest from a manufacturer
June 2013
AstralPool pulls out, citing devaluation of Poolrite caused by purchase delays
July 2013
Evolve signs contract with 21 day settlement period
August 2013
Evolve settles and finally purchases Poolrite, announcing part divestment to Zodiac and Allchlor
August 2013
Manufacturing and assembly set up at Marco Engineering, Evolve Group’s manufacturing facility
Evolve Group attends SPLASH! Pool and Spa Trade Show for the first time, hinting at new Poolrite products
January 2015
Marco Engineering completes construction of a 15,000 square metre expansion to house Poolrite growth
April 2015
Evolve Group relocates all facets of Poolrite to Marco’s facility
August 2016
Evolve hosts SPLASH! welcome reception, launching new range of Poolrite products
June 2018
Evolve Group seeks strategic investment





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