Industry News

Victorian pool buyers keen to spend up to $50k

September 16, 2014
SPASA Victoria Consumer Spa & Pool Show

The Consumer Spa & Pool Show held at the Melbourne Convention & Exhibition Centre on August 9 and 10 was hailed a success by SPASA Victoria, saying the 61 participating members enjoyed a constant flow of consumers seeking ideas, information and advice on the latest trends and new product releases.

Exit survey statistics show that:
– 78 per cent of visitors were actively seeking to make a purchase of a pool or spa within the next six months, with a budget of up to $50,000
– 91 per cent will ensure they use a SPASA member for their purchase
– 50 per cent of attendees had chosen the SPASA Spa & Pool Show as their first exhibition to attend when researching the best pool or spa to suit their needs, up from 15 per cent in 2013

SPASA says the attendance has been consistent over the past three years and member feedback has been very positive. They also say that the substantial advertising campaign executed to promote the show benefits the whole industry by encouraging pool and spa purchases and putting the industry top of mind.

The SPASA brand and the value of pool and spa ownership is widely promoted to all Victorians through TV, print, radio and digital.

The next Victorian consumer show will be held on January 30-February 1, 2015 

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