Residential Pools and Spas

Waterco celebrates 40 years in the pool and spa industry

April 20, 2021
Waterco founder and CEO, Soon Sinn Goh

Water treatment manufacturer and distributor Waterco Limited is celebrating its 40th anniversary this year.

Waterco founder and CEO, Soon Sinn Goh says they are marking the milestone by reflecting on the tenacity that saw the company survive everything from shoestring budgets and factory fires to the global economic crisis and the ongoing pandemic.

Starting in 1981 selling PVC pipes in Sydney with three staff and one truck driver, Waterco now employs 715 people globally including 476 staff in its 211,125 square metre Malaysian manufacturing facility. It is also the founding franchisor of Swimart, one of Australasia’s biggest and oldest pool and spa networks.

Goh says that, despite facing a number of industrial, economic and environmental challenges, Waterco continues to innovate, expand and diversify.

“We celebrate our 40 years in business in a position of strength, having survived recessions, economic downturns, two factory fires and one pandemic,” he says.

Goh attributes Waterco’s position as a dominant player in the international swimming pool and water treatment sectors to the company’s innovative engineering and efficient manufacturing processes.

“This enables us to deliver high quality, durable products to over 40 countries around the world,” he says.

The Waterco facility in Sydney after the fire in 2015

“Thanks to our loyal staff, customers, investors and Swimart franchise partners, we are now able to proudly position ourselves as a successful Australian company competing effectively on a global scale.”

Waterco’s water and energy saving innovations, including its proprietary injection moulding techniques, continue to set benchmarks in the industrial water treatment and aquaculture industries. The company’s Micron fibreglass commercial filters are the largest found in the market today while its Climate Care Certified range of products provide consumers with energy and water saving solutions.

“We will continue to invest heavily in research and development, machinery and technology to create products of the future, enabling Waterco to be more competitive and enter new markets in the essential water treatment sector,” says Goh.


Filter production at the Waterco manufacturing facility

Key company milestones

1974    Soon Sinn Goh graduates from the University of NSW with a Bachelor of Commerce

1981    Soon Sinn Goh migrates to Australia from Malaysia

1981    Commences trading as Dronaco and distributing PVC pipes and fittings to the pool and spa industry

1983    Opens first retail store called Swimart

1986    Commences business as a franchisor of Swimart pool and spa franchise network

1986    Acquires Zane Solar and enters the solar heating market

1987    Changes Dronaco to Waterco Pty Ltd

1989    Floats on the Australian Stock Exchange (ASX: WAT)

1990    Commences manufacturing in Kuala Lumpur, Malaysia operating as Waterco Far East

2000    Acquires Watercare Division of Asia Pacific Chemicals Limited

2003    Acquires Lacron, Britain’s largest manufacturer of pressure sand filters

2005    Acquires Focus Temp and increases Waterco’s market share in Canada and the United States

2006    Opens manufacturing plants in China and East Asia to meet escalating demand from Europe

2007    MultiCyclone awarded the Piscina Barcelona Sustainability Award

2012    Acquires Pool and Spa Poppits Pty Ltd

2019    Acquires SolarMate Sdn Bhd in Malaysia

2020    Acquires Automated Pool Products Pty Ltd distributor of Kreepy Krauly pool cleaners

2021    Celebrates 40 years in business


MAIN IMAGE: Swimart North Strathfield




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